Toolkit examples
  • Ethnography

  • Diary studies

  • Competitor benchmarking

  • Journey shadowing

  • Service safaris

  • Contextual interviews

  • Surveys

 

  • Personas

  • Delphi

  • Affinity mapping

  • Empathy maps

  • Mental models

  • Journey map / blueprints

  • Facilitation / workshops

  • Rich picturing & co-creation

  • Behaviour change strategy workshops​

 

  • Product reaction testing

  • 5-second tests

  • 1-2-1 testing (remote & face to face)

  • Card sort

  • Wizard of oz

  • Bi-polar emotional response testing